Latest Guide by Cell News
Latest Guide by Cell News

Mobile Solution to Museums’ Millennial Dilemma

Blog Post
If your cultural institution has been debating how best to reverse a trend in declining attendance, the conversation has undoubtedly focused on attracting millennials. You may have read in a recent National Attitudes, Awareness, and Usage Study (NAAU) report that Millennials are more likely than any other demographic to return for multiple visits, and to talk […]

“Text-a-Question” Service Launches this Fall

Blog Post
The Brooklyn Museum recently launched an app that allows visitors to ask questions about works of art on display. See how it works here. It’s a fabulous service and gaining in popularity. We launched our own version this fall called Text-a-Question. The user does not need to download an app – they simply see a […]

Reaching Foreign Language Visitors Increases in Importance

Blog Post
Many of our clients report that a 2016-17 initiative is reaching out to non-English speaking audiences. And using mobile services such as a dial-in audio tour in a non-English language (as used by the New York Botanical Garden) or a smartphone tour in a foreign language (as used by the Smithsonian National Portrait Gallery) generate […]

Mobile Web Smartphone Tour Usage Doubles in 2016

Blog Post
The fastest growing interactive tool for museums and cultural organizations is a mobile friendly smartphone tour. These mobile friendly tours have surpassed apps because they are much less expensive to set up and maintain and visitors prefer clicking a link than downloading an app that they may or may not use again. Try it now: […]