Denver Zoo Text Alerts Guide Visitors to Events and Fun


By wpebc  |  Posted January 03, 2012

Contact: Guide By Cell: Jessica Dal Porto, (415) 615 -0150

Denver Zoo Contact: Tiffany Barnhart, 720-337-1444

Denver Zoo Text Alerts Guide Visitors to
Events and Fun

Denver Zoo in Colorado uses Guide by Cell’s text message alert system to communicate directly with guests on site expanding the zoo’s promotional arm.

“We are so pleased with the results of this cost-effective tool. Being able to steer our guests to opportunities around the zoo and special promotions has enhanced their visit while supporting our revenue goals,” says VP for Guest Services Amber Christopher.

Visitors can opt-in by texting “DZOO” to 56512 to receive text alerts throughout the day. The zoo recently began promoting the text for information at its Zoo Lights event where the schedule changes nightly.

“The flexibility of this system has helped us communicate important information that is constantly changing. It’s something that we can’t do with traditional signage,” says Director of Communications Tiffany Barnhart.

The zoo’s use of the system during Zoo Lights has reached hundreds of visitors.

For more information about text message alerts, please click here.
About Guide by Cell:

Launched in 2004, Guide by Cell is a San Francisco based mobile technology company, providing unique, affordable, and effective mobile technology solutions to thousands of clients including cultural institutions and non-profit organizations. Guide by Cell’s main platforms include cell phone audio tours, text messaging, mobile websites and apps, and mobile fundraising. Sister companies include mobile fundraising focused Give by Cell, political campaign solutions provider Win by Cell, and mobile training and learning company Train by Cell.

About Denver Zoo:

Denver Zoo is home to 3,800 animals representing more than 650 species and is accredited by the Association of Zoos and Aquariums (AZA). AZA accreditation assures the highest standards of animal care.

A leader in environmental action, Denver Zoo is dedicated to ensuring the safety of the environment in support of all species and is the first U.S. zoo to receive ISO 14001 certification for the entire facility and operations. This international certification ensures the zoo is attaining the highest environmental standards.

Since 1996, Denver Zoo has participated in 577 projects in 58 countries on all seven continents. In 2011 alone, Denver Zoo participated in 84 projects in 17 countries and more than $1 million in funds was spent by the zoo in support of animal conservation in the field.


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